Performance Marketing with Google Analytics: Practical Strategies for Maximizing Online ROI
Performance Marketing with Google Analytics: Practical Strategies for Maximizing Online ROI
Product Description
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google’s conversion-oriented tools, … More >>
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Categories: ECommerce
ISP Survival Guide: Strategies for Running a Competitive ISP
ISP Survival Guide: Strategies for Running a Competitive ISP
Product Description
Introducing the ISP bible for the networking and telecomm industry.
To put it mildly, cyberspace business is booming. There are presently more than 6,000 Internet Service Providers worldwide, and about 600 new providers are springing up each quarter. However, the ISP business is still very young and without precedent-no how-to manual or foolproof start-up recipe exists for those who want a piece of the action. As ISPs mount an ambitious challenge against phone companies for control of the $300 billion telecommunications market, they need a step-by-step planning guide to creating, developing, and profiting from a solid service provider business. Networking pioneer Geoff Huston describes the technologies, business practices, and policies required to be a formidable player in the ISP business, covering architecture principles, network management, infrastructure, business models, public policy, future growth, and much more.
ISP (I… More >>
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Categories: ECommerce
Unleashing the Killer App: Digital Strategies for Market Dominance
Unleashing the Killer App: Digital Strategies for Market Dominance
Product Description
When digital technologies, products, and services converge in radical, creative new ways, a killer app can emerge–transforming industries, redefining markets, and annihilating the competition. Tempted by the promise of such profound power, companies ranging from the largest multinationals to individual entrepreneurs are remaking themselves into organizations that nurture, rather than merely respond to, killer apps. How do they do it? Strategists Larry Downes and Chunka Mui argue that managers must abandon many of their most cherished planning and control processes. Control and consistency are replaced with chaos and creativity, and old strategies are replaced with digital strategies. Unleashing the Killer App demonstrates how managers are rewriting the rules of business to face this digital ultimatum, upending management science as we know it. This is not your father’s business book. The authors create an innovative framework f… More >>
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Categories: ECommerce
High-Frequency Trading: A Practical Guide to Algorithmic Strategies and Trading Systems
High-Frequency Trading: A Practical Guide to Algorithmic Strategies and Trading Systems
- ISBN13: 9780470563762
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A hands-on guide to the fast and ever-changing world of high-frequency, algorithmic trading Financial markets are undergoing rapid innovation due to the continuing proliferation of computer power and algorithms. These developments have created a new investment discipline called high-frequency trading. This book covers all aspects of high-frequency trading, from the business case and formulation of ideas through the development of trading systems to application of capital and subsequent performance evaluation. It also includes numerous quantitative trading strategies, with market microstructure, event arbitrage, and deviations arbitrage discussed in great detail. Contains the tools and techniques needed for building a high-frequency trading system Details the post-trade analysis process, including key performance benchmarks and trade quality evaluation Written by well-known industry professional Irene Aldridge Interes… More >>
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Categories: Stock Market Trading
The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies
The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies
- ISBN13: 9780131710665
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Guy Cohen is the master when it comes to taming the complexities of options. From buying calls and puts to iron butterflies and condors, Guy explains these strategies in a clear and concise manner that options traders of any level can understand. His chapter on options and taxes is especially welcomed (and needed). The Bible of Options Strategies is a straightforward, easy-to-use reference work that should occupy a space on any options trader’s bookshelf.” –Bernie Schaeffer, Chairman and CEO, Schaeffer’s Investment Research, Inc. “The author delivers clarity, insight and perception making learning about options a joy, and practicing the art of making money that much easier: truly a bible from a guru.” –Alpesh B. Patel, Author and Financial Times Columnist “Guy Cohen truly makes learning about options easy in this fact-filled guide. Bullet points make for a quick and enlightened read, getting to the heart of what you really need to know about each opti… More >>
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Categories: Stock Market Trading
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
- ISBN13: 9780814414620
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business…. More >>
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Categories: affiliate marketing
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
- ISBN13: 9780060745813
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note. Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.Amazon.com Review
This is Moore’s second book expounding his high-tech marketing theories, focusing on what to do when you’ve followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new … More >>
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Categories: affiliate marketing
Trading Options at Expiration: Strategies and Models for Winning the Endgame
Trading Options at Expiration: Strategies and Models for Winning the Endgame
- ISBN13: 9780135058725
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Learn and profit from Jeff Augen’s book: It clearly explains how to take advantage of market inefficiencies in collapsing implied volatility, effects of strike price, and time decay. A must-read for individuals who are options oriented.” –Ralph J. Acampora, CMT, Director of Technical Analysis Studies, New York Institute of Finance “A fantastic, insightful book full of meticulously compiled statistics about anomalies that surround option expiration. Not only does Augen present a set of effective trading strategies to capitalize on these anomalies, he walks through the performance of each across several expirations. His advice is practical and readily applicable: He outlines common pitfalls, gives guidance on timing your executions, and even includes code that can be used to perform the same calculations he does in the text. A thoroughly enjoyable read that will give you a true edge in your option trading.” –Alexis Goldstein, Vice Preside… More >>
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Categories: Stock Market Trading
Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- ISBN13: 9780470455852
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller’s mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy–the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client’s business and career, can salespeople thrive in the new era of the service economy…. More >>
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Categories: affiliate marketing
The Volatility Edge in Options Trading: New Technical Strategies for Investing in Unstable Markets
The Volatility Edge in Options Trading: New Technical Strategies for Investing in Unstable Markets
- ISBN13: 9780132354691
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Jeff’s analysis is unique, at least among academic derivatives textbooks. I would definitely use this material in my derivatives class, as I believe students would benefit from analyzing the many dimensions of Jeff’s trading strategies. I especially found the material on trading the earnings cycle and discussion of how to insure against price jumps at known events very worthwhile.” –DR. ROBERT JENNINGS, Professor of Finance, Indiana University Kelley School of Business “This is not just another book about options trading. The author shares a plethora of knowledge based on 20 years of trading experience and study of the financial markets. Jeff explains the myriad of complexities about options in a manner that is insightful and easy to understand. Given the growth in the options and derivatives markets over the past five years, this book is required reading for any serious investor or anyone in the financial service industries.” –MICHAEL P. O’HARE, Head… More >>
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Categories: Stock Market Trading