World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
- ISBN13: 9780470395004
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can’t stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Faceboo… More >>
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The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
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FROM THE AUTHOR OF THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER HOW TO MAKE MONEY IN STOCKS! Simple-to-follow strategies for making–and keeping–profits in today’s perilous stock market More than 80 million investors lost 50 to 80 percent of their savings in the recent stock market crash. Investor’s Business Daily publisher William J. O’Neil, however, was one of the first to see–and warn investors about–the dangers inherent in what had been, up to that point, a historic bull market run. Those who followed his counsel were able to sidestep devastating losses and emerge with their sizable bull market profits largely intact. In The Successful Investor, O’Neil steps up to tell all investors how they can make money and, more important, avoid losses in up markets, down markets, and everything in between. Showing how mistakes made in the recent market collapse were amazingly similar to those made in previous d… More >>
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Categories: Stock Market Trading
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
- ISBN13: 9780385509565
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham
If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will yo… More >>
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Way of the Turtle: The Secret Methods that Turned Ordinary People into Legendary Traders
Way of the Turtle: The Secret Methods that Turned Ordinary People into Legendary Traders
- ISBN13: 9780071486644
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“We’re going to raise traders just like they raise turtles in Singapore.” So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety. Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the “Turtles.” Top-earning Turtle Curtis Faith lays bare the entire experiment, explaining how it was possible for Dennis and Eckhardt to recruit 23 ordinary people from all walks of life and train them to be extraordinary traders in just two weeks. Only nineteen years old at the time-the youngest Turtle by far-Faith traded the largest account, making more than $30 million in just over four years. He takes you behind the scenes of the Turtle selec… More >>
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Categories: Stock Market Trading
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell
- ISBN13: 9780071435390
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY’S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history’s most popular selling guides Nearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text’s cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and The New Solution Selling incorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features: A completely revamped, updated sales philosophy,… More >>
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
- ISBN13: 9780767920575
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has use… More >>
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Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking
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Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes… More >>
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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
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Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with hig… More >>
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How to Win Friends and Influence People
How to Win Friends and Influence People
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YOU CAN GO AFTER THE JOB YOU WANT…AND GET IT! YOU CAN TAKE THE JOB YOU HAVE…AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU’RE IN…AND MAKE IT WORK FOR YOU! For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn: * THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
* THE SIX WAYS TO MAKE PEOPLE LIKE YOU
* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING
* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENTAmazon.com Review
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence Peop… More >>
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Categories: Stock Market Trading
7 Habits Of Highly Effective People
7 Habits Of Highly Effective People
- ISBN13: 9780671315283
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.Amazon.com Review
Anyone who thinks the audiocassette adaptation of Stephen Covey’s bestseller, The 7 Habits of Highly Effective People, is a shortcut to reading the book has another thing coming. As a preview, the cassette is worth every one of its 90 minutes; as a substitute for the original, it will only leave you wishing for the rest. There’s a reason 7 Habits has sold more than 5 million copies and been translated into 32 languages. Serious work has obviously gone into it, … More >>
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Categories: Stock Market Trading