Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.Amazon.com Review
Operators of small business have always been attracted to the Internet’s seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard’s Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of … More >>
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Categories: ECommerce
101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site
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Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business’s online presence round out the advice, ensuring that potential and existing clients keep coming back…. More >>
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Categories: ECommerce
The Engaged Customer : The New Rules of Internet Direct Marketing
The Engaged Customer : The New Rules of Internet Direct Marketing
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In the age of the Internet, how do you keep your customers coming back–again and again–when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, “engaged” customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet’s best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria’s Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet lead… More >>
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Categories: ECommerce
101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business
- ISBN13: 9781931644679
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In a freshly-updated third edition, this invaluable resource takes an in-depth look into the new American dream—running one’s own e-business from home. Starting with a guide to defining what is most important—time with family, a flexible schedule, financial freedom, and risk levels—this study moves into an investigation of how online business works, followed by profiles of 101 proven ideas guaranteed to fuel entrepreneurial thinking. From getting started in online and offline promotion, this handbook is sure to accommodate all needs and interests. The guidebook also includes a password that provides access to the companion website, offering the latest internet business news, expanded information, and additional online resources. … More >>
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Categories: ECommerce
Principles of Internet Marketing
Principles of Internet Marketing
Product Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy…. More >>
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Categories: ECommerce
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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Categories: ECommerce
MP Internet Marketing: Building Advantage in a Networked Economy with CD
MP Internet Marketing: Building Advantage in a Networked Economy with CD
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This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity – detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers…. More >>
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Categories: ECommerce
Internet Riches: The Simple Money-Making Secrets of Online Millionaires
Internet Riches: The Simple Money-Making Secrets of Online Millionaires
- ISBN13: 9780814409954
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with ‘mom and pop’ entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. “Internet Riches” also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it’s the most powerful book ever on starting and enjoying a million-dollar online business!Amazon.com Review
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:
An insp… More >>
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Advertising on the Internet, 2nd Edition
Advertising on the Internet, 2nd Edition
Product Description
How today’s most successful online advertisers and marketers maximize their online presence, and how you can too
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. * Links to additional training and tool resourcesAmazon.com Review
Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. In the second edition of Advertising on the Internet, authors and Net advertising professionals Robbin Zef… More >>
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Categories: ECommerce
Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond
- ISBN13: 9781416595243
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:• The latest trends in online retail — what retailers are doing right and what they’re doing wrong — and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.• A guided tour of the most innovative stores, malls and retail environments around the world — almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guid… More >>
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