Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.Amazon.com Review
Operators of small business have always been attracted to the Internet’s seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard’s Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of … More >>
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Categories: ECommerce
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
- ISBN13: 9780738204635
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true … More >>
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Categories: affiliate marketing
Japanese Candlestick Charting Techniques, Second Edition
Japanese Candlestick Charting Techniques, Second Edition
Product Description
Japanese Candlestick Charting Techniques, 2nd Edition, provides an in-depth explanation of candlestick plotting and analysis, conveying to the reader, in easy-to-understand language, the author’s years of practical experience in this increasingly popular and dynamic approach to market analysis. It includes hundreds of examples that span the equity, futures, fixed-income, and foreign exchange markets and shows how candlestick charting techniques can be used in almost any market. It has been thoroughly updated to include: * New techniques and strategies
* The author’s concept of the Convergence (when a series of signals converge at one zone, thus increasing the chances for a market turn from that area) This new edition broadens the book’s focus and all new updated charts, and information on several new areas such as day trading and how candlestick charting can be used to improve returns and help decrease market risk. It includes everyt… More >>
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Categories: Stock Market Trading
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
- ISBN13: 9781427796714
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to d… More >>
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Categories: affiliate marketing
sendmail, 3rd Edition
Product Description
The new edition of sendmail has been completely revised to cover sendmail 8.12–a version with more features and fundamental changes than any previous version of the Unix-based email routing program. The book begins by guiding you through the building and installation of sendmail and its companion programs, such as vacation and makemap. Next, you’ll cover the day-to-day administration of sendmail. This section includes two entirely new chapters, “Performance Tuning” to help you make mail delivery as efficient as possible, and “Handling Spam” to deal with sendmail’s rich anti-spam features. The next section of the book tackles the sendmail configuration file and debugging. And finally, the book wraps up with five appendices that provide more detail about sendmail than you may ever need. Altogether, versions 8.10 through 8.12 include dozens of new features, options, and macros, and this greatly expanded edition thoroughly addresses each, and provides and… More >>
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The Complete Guide to Option Selling, Second Edition
The Complete Guide to Option Selling, Second Edition
- ISBN13: 9780071622370
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The growing popularity of selling options is undeniable, yet it remains one of the least understood concepts in the trading world. This clear and engaging guide helps you enter the market with the confidence you need and generate profits with a consistency that may surprise you. Now in its second edition, The Complete Guide to Option Selling is the only book that explores selling options exclusively. Since its original publication in 2004, much has changed in the world of options, and the authors have provided key updates to help you take advantage of these changes. You’ll find all the information you’ll need to start writing options profitably in equities, stock indexes, and commodities and maximize your returns, minimize your risk, and even manage “black swan” events. With more than 38 years combined experience in options trading, the authors explain: Basic mechanics of how profess… More >>
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Categories: Stock Market Trading
Stocks for the Long Run, 4th Edition: The Definitive Guide to Financial Market Returns & Long Term Investment Strategies
- ISBN13: 9780071494700
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Stocks for the Long Run set a precedent as the most complete and irrefutable case for stock market investment ever written. Now, this bible for long-term investing continues its tradition with a fourth edition featuring updated, revised, and new material that will keep you competitive in the global market and up-to-date on the latest index instruments. Wharton School professor Jeremy Siegel provides a potent mix of new evidence, research, and analysis supporting his key strategies for amassing a solid portfolio with enhanced returns and reduced risk. In a seamless narrative that incorporates the historical record of the markets with the realities of today’s investing environment, the fourth edition features: A new chapter on globalization that documents how the emerging world will soon overtake the developed world and how it impacts the global economy An extended chapter on indexing that includes fundamentally weighted indexes, which have … More >>
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Categories: Stock Market Trading
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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Categories: ECommerce
Information Technology and the Networked Economy, Second Edition
Information Technology and the Networked Economy, Second Edition
Product Description
In this text you will explore how information systems are used in business, and, more importantly, how the role of information systems has grown as a result of the telecommunications revolution…. More >>
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Mutual Funds For Dummies, 5th edition
Mutual Funds For Dummies, 5th edition
- ISBN13: 9780470165003
- Condition: USED – VERY GOOD
- Notes:
Product Description
Expanded coverage of ETFs, fund alternatives, and Internet research Cash in on the latest wealth-building techniques with America’s #1 best-selling mutual fund book Want to make the most of mutual funds? Personal finance expert Eric Tyson shares his time-tested investing advice, as well as updates to his fund recommendations and revised coverage of tax law changes, in this user-friendly resource. Sample fund portfolios and updated forms show you exactly how to accomplish your financial goals. Pick the best funds and avoid losers Assemble and maintain a portfolio Evaluate your funds’ performance Track and invest in funds online Fix common fund problems … More >>
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Categories: Stock Market Trading