Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships
Product Description
In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage.The tightening of the economy and heavier restrictions and security measures placed on channel flows have rendered access to real-time, accurate supply chain information more critical than ever. Connectivity, messaging, and collaboration have become today’s foremost buzzwords, as companies compete for survival in an environment where cycle times and permissable margins of error continue to shrink. Introduction to e-Supply Chain Management exp… More >>
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Categories: ECommerce
Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges
- ISBN13: 9780137148875
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively. Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to cre… More >>
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Categories: ECommerce
Power of Story: Rewrite Your Destiny in Business and in Life
Power of Story: Rewrite Your Destiny in Business and in Life
Product Description
In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. “Your story is your life,” says Loehr. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and … More >>
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Categories: Stock Market Trading
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
- ISBN13: 9781884956850
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools…. More >>
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Categories: affiliate marketing
Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
- ISBN13: 9780385525787
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick’s marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business – the kind of marketer who can sell “ice sculptures to Eskimos.” But her brilliant ideas aren’t simply the result of random inspiration; they’re the products of a systematic approach to marketing that any company — large or small — can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world’s most memorable and iconic brands, and the bull’s-eye strategies to sell them.
Resnick believes that every company can find “rubies” in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. < ... More >>
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Categories: affiliate marketing
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
- ISBN13: 9781570715884
- Condition: USED – VERY GOOD
- Notes:
Product Description
Would you like to increase your own selling results, or the performance of your entire sales team? The concept of Secrets of Question-Based Selling is founded on the idea that an effective salesperson knows what his or her prospect needs, then offers solutions–and the only way to find out what someone needs is to ask! With more than 17 years of experience in sales and management, Thomas A. Freese has taken the approach that consistently empowered him to exceed, at times even double, his selling results, and has packaged it into the sales methodology he calls Question-Based Selling. This book serves as an explanation of this technique, as well as a reference guide that can be used over time by both salespeople and sales managers to exponentially increase their productivity. You will learn to:
• Penetrate more accounts
• Establish greater credibility
• Generate more return calls
• Prevent and handle objections
… More >>
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Categories: affiliate marketing
Business Component Factory : A Comprehensive Overview of Component-Based Development for the Enterprise
Product Description
In this book, Peter Herzum and Oliver Sims present a complete component based strategy, the business component approach, that applies and extends component thinking to all aspects of the software life cycle for enterprise systems. The approach includes a conceptual framework that brings components into the world of scalable systems, and outlines the different component granularities.
It also includes a methodology that goes beyond current object-oriented practices to provide the concepts required to meet the real challenges of component-based development. Using their business component approach, the authors then provide a blueprint for a business component factory–a development capability that can produce software with the quality, speed, and flexibility needed to match changing business needs. Sprinkled with guidelines, tips, and architectural patterns, this book fully prepares you for the approaching component revolution.
P… More >>
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Categories: ECommerce
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
- ISBN13: 9780307396211
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
“Crowdsourcing” is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditiona… More >>
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eBay PowerSeller Business Practices For Dummies
eBay PowerSeller Business Practices For Dummies
- ISBN13: 9780470168424
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site’s best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don’t require a lot of time to accomplish, leaving you more time to build your business! The book breaks PowerSeller selling into: Powering Up: Understanding how to use eBay’s tools and com… More >>
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Categories: ECommerce
eBay Business All-in-One Desk Reference For Dummies
eBay Business All-in-One Desk Reference For Dummies
Product Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier’s eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic bu… More >>
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