Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.Amazon.com Review
Operators of small business have always been attracted to the Internet’s seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard’s Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of … More >>
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Categories: ECommerce
Monkey Business: Swinging Through the Wall Street Jungle
Monkey Business: Swinging Through the Wall Street Jungle
Product Description
Two young business school graduates start at DLJ, a hot Wall Street firm, grabbing their chance to become lords of the investment universe. There they find themselves part of a horde of overworked and frustrated lemmings who receive super duper paychecks and superhuman abuse. In this high-stakes pressure-cooker, 20-hour days, late night trips to strip clubs, inflated salaries, and mind-numbing work are standard, and high-powered, outlandish personalities are the unforgettable norm. Readers had better strap themselves in for a wild, hilarious, sometimes shocking ride through a land where money is king, and all they ask is that you check your soul at the door…. More >>
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Categories: Stock Market Trading
Rich Dad’s Advisors®: The ABC’s of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read — and Invest In
- ISBN13: 9780446694155
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Learn how to prepare and utilize the most important document for any organizationthe business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will clearly instruct how to prepare a winning business plan. This book will become a valued resource for entrepreneurs and business owners on their path towards future success…. More >>
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Categories: Stock Market Trading
Think Like a Champion: An Informal Education in Business and Life
Think Like a Champion: An Informal Education in Business and Life
- ISBN13: 9780743583428
- Condition: USED – VERY GOOD
- Notes:
Product Description
Over the years, Donald Trump has written many bestselling books, and he has also written short pieces that summarize his singularly successful tenets on how to live the good life, both personally and professionally. These have been personally selected by Donald Trump for this book, giving his special perspective in what amounts to an informal education on how to succeed in business and life. The pieces are engaging, informative, and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.Essay titles include:
The More You Learn, The More You Realize What You Don t Know
Sometimes We Hesitate with Good Reason
There Are Times When You Should Move On
Keep the Big Picture in Mind
Give Your Higher Self a Chance
Discover and Live Your Purpose
Keep It Short, Fast, and Direct
Strive for Wholeness
Go Against the Tide
You Can Create Your Own Luck… More >>
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Categories: Stock Market Trading
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
- ISBN13: 9781591841265
- Condition: USED – VERY GOOD
- Notes:
Product Description
More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to… More >>
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Categories: affiliate marketing
101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site
Product Description
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business’s online presence round out the advice, ensuring that potential and existing clients keep coming back…. More >>
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Categories: ECommerce
Business Process Execution Language for Web Services : BPEL and BPEL4WS
Business Process Execution Language for Web Services : BPEL and BPEL4WS
Product Description
This book is a comprehensive guide to the usage and syntax of the Business Process Execution Language for Web Services (BPEL4WS). Two major BPEL4WS servers, the Oracle BPEL Process Manager and Microsoft BizTalk Server 2004 are covered in detail, and an overview of other major BPEL4WS servers is provided. The book contains practical examples on using BPEL4WS. Web services provide the core functionality for distributed e-business applications using SOAP, WSDL and UDDI. These building blocks can then be orchestrated into a complete business process using BPEL4WS. Web services provide the basic technical platform required for application interoperability. They do not, however, provide higher level control, such as which web services need to be invoked, which operations should be called and in what sequence. Nor do they provide ways to describe the semantics of interfaces, the workflows, or e-business processes. BPEL is the missing link to assemble and … More >>
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Categories: ECommerce
The Digital Economy: Business Organization, Production Processes and Regional Developments
The Digital Economy: Business Organization, Production Processes and Regional Developments
Product Description
Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the “digital revolution” began in the early 1970s. The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore – to some degree – distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible b… More >>
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Categories: ECommerce
Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Answering the Ultimate Question: How Net Promoter Can Transform Your Business
- ISBN13: 9780470260692
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Fred Reichheld’s 2006 book The Ultimate Question, that question being, “How likely is it that you would recommend this company to a friend or colleague?”-challenged the conventional wisdom of customer satisfaction programs. It coined the terms ‘bad profits’ and ‘good profits’ and pointed to a faster, much more accurate way of gauging customers’ real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies’ to actually embed Net Promoter discipline in organizations of all types…. More >>
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Categories: affiliate marketing
Facebook Marketing: Leverage Social Media to Grow Your Business
Facebook Marketing: Leverage Social Media to Grow Your Business
- ISBN13: 9780789738028
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups—or starting your own Creating a Facebook blog t… More >>
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Categories: affiliate marketing