Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.Amazon.com Review
Operators of small business have always been attracted to the Internet’s seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard’s Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an Internet resource without spending a lot of … More >>
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Monkey Business: Swinging Through the Wall Street Jungle
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Two young business school graduates start at DLJ, a hot Wall Street firm, grabbing their chance to become lords of the investment universe. There they find themselves part of a horde of overworked and frustrated lemmings who receive super duper paychecks and superhuman abuse. In this high-stakes pressure-cooker, 20-hour days, late night trips to strip clubs, inflated salaries, and mind-numbing work are standard, and high-powered, outlandish personalities are the unforgettable norm. Readers had better strap themselves in for a wild, hilarious, sometimes shocking ride through a land where money is king, and all they ask is that you check your soul at the door…. More >>
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
- ISBN13: 9780738204635
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true … More >>
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SSL & TLS Essentials: Securing the Web
Product Description
“Great writing . . . a clear introduction to the most widely deployed security technology in the Internet.”-Paul Lambert, former co-chair of IETF IPSEC working group
The Secure Sockets Layer (SSL) and Transport Layer Security(TLS) protocols form the foundation for e-commerce security on the World Wide Web, verifying the authenticity of Web sites, encrypting the transfer of sensitive data, and ensuring the integrity of information exchanged. Now-for the first time the details of these critical security protocols are available in a complete, clear, and concise reference. SSL and TLS Essentials provides complete documentation of the SSL and TLS protocols, including advanced and proprietary extensions never before published. The book thoroughly covers the protocols in operation, including the contents of their messages, message formats, and the cryptographic calculations used to construct them. The text also includes an introduction to cryptogra… More >>
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Getting Started in Chart Patterns
- ISBN13: 9780471727668
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
An accessible guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most popular. Filled with in-depth insights and practical advice, Getting Started in Chart Patterns is designed to help both new and seasoned traders profit by tracking and identifying specific chart patterns. Expert Thomas Bulkowski opens with a basic discussion of chart pattern formation and how bad habits can hurt trading. He then moves on to introduce over 40 key chart formations as well as numerous trading tactics that can be used in conjunction with them. Readers will benefit from the specifics (actual trades with dollar amounts) outlined throughout the book and the frank discussions of how trading behavior can affect the bottom line. Anecdotes from Bulkowski’s own trading experiences are also included to shed light on how one of the best in the business goes abo… More >>
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The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management
- ISBN13: 9780071494724
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Establish processes that ensure the success of your project managers – and increase the profitability of your products and services With The Handbook of Program Management, you’ll obtain the skills to incorporate new technology and people into your processes while delivering improved products and services that continually outpace your competition.In light of the Project Management Institute’s new certification program for program managers, (PgMPSM) it’s crucial that you have the understanding and processes necessary to deliver projects on schedule, within target costs, and that meet customer expectations.Program and project management authority Dr. James Brown helps you create the necessary culture that will ensure the success of your project managers and teams by providing the must have insights you would only get from a trusted mentor, including: The price of delayed decision-making How calculated failure can drive organizational change. Wh… More >>
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The Truth About Day Trading Stocks: A Cautionary Tale About Hard Challenges and What It Takes To Succeed
- ISBN13: 9780470448489
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A realistic guide to day trading today’s stock market “Josh does an outstanding job of capturing all his trading experience into an invaluable memoir detailing specific rules for both the inexperienced and experienced trader. Anyone interested in trading professionally should read this book as they will learn invaluable lessons.”
—Stephen Ehrlich, CEO, Lightspeed Financial, LLC “Having been a trader for over twenty years myself, I’ve read my share of books about the financial markets. Josh’s book is one of the few which doesn’t sugarcoat the fact that successful trading is both hard work and takes a long time to master. These lessons and guidance are drawn from real-life experiences, not hypotheticals, which simply adds to their weight. Active traders who are serious about their success need to read this book.”
—Tim Knight , founder of Prophet.net, author of Chart Your Way to Profits “A brutally honest … More >>
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Buffett: The Making of an American Capitalist
Product Description
An intimate portrait of Warren Buffet, the world’s richest man. With unprecedented access, Roger Lowenstein provides the definitive, inside account of the “Oracle of Omaha, ” a true American original. 2 cassettes.Amazon.com Review
Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the 20th century — an astounding net worth of $10 billion and counting. That awesome record has made him a cult figure. This illuminating biography reveals a man whose conscientiousness, integrity, and good humor exist alongside an odd emotional isolation. Buffett also masterfully traces his life: his enormously successful partnership; his early, inspired investments in American Express and Geico; his companionship and investment with Katharine Graham of the Washington Post; his role in the Capital Cities purchase of ABC; his unique relationship with his wife and mistre… More >>
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The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
- ISBN13: 9780743575348
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Everybody wants to connect, but not everybody knows how to. Connecting is all about your friendliness, your ability to engage, and your willingness to give value first. When you combine those three attributes, you will have uncovered the secret of powerful connections and rich relationships.In Jeffrey Gitomer’s Little Black Book of Connections you will find secrets uncovered, myths dispelled, and hundreds of ways to interact, connect, and score. You’ll learn things like where to network for the best results, how to make the initial connection, how to capture the opportunity, and how to follow up so that you capitalize on the connections that you make.The Little Black Book of Connections is not just a sales guide, it’s a business guide and a life guide. Gitomer’s 6.5 Assets for Networking Your Way to Rich Relationships will get you from who you know to who knows you…. More >>
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Performance Marketing with Google Analytics: Practical Strategies for Maximizing Online ROI
Product Description
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google’s conversion-oriented tools, … More >>
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