Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
- ISBN13: 9780470400913
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Discover the forces driving the decisions of today’s most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O’Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer re… More >>
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Call to Action: Secret Formulas to Improve Online Results
Call to Action: Secret Formulas to Improve Online Results
- ISBN13: 9780785219651
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience “in the trenches.”… More >>
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How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months
Product Description
The realtor’s essential guide to harnessing true earning power How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis’s seminar “The POWER Program,” this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales. The book is full of Davis’s surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller’s and buyer’s concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progre… More >>
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The Complete Tightwad Gazette
- ISBN13: 9780375752254
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
At last–the long-awaited complete compendium
of tightwad tips for fabulous frugal living!
In a newsletter published from May 1990 to December 1996 as well as in three enormously successful books, Amy Dacyczyn established herself as the expert of economy. Now The Complete Tightwad Gazette brings together all of her best ideas and thriftiest thinking into one volume, along with new articles never published before in book format. Dacyczyn describes this collection as “the book I wish I’d had when I began my adult life.” Packed with humor, creativity, and insight, The Complete Tightwad Gazette includes hundreds of tips and topics, such as:
¸ Travel for tightwads ¸ How to transform old blue jeans into potholders and quilts ¸ Ten painless ways to save $100 this year ¸ Picture-framing for pennies ¸ A comparison of painting versus re-siding your house ¸ Halloween costumes from scrounged materials ¸ … More >>
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Mortgages for Dummies 2nd Ed. CD
Mortgages for Dummies 2nd Ed. CD
Product Description
With updated information on new types of loans From adjustable-rate mortgages to balloon loans, this friendly, easy-to-understand guide helps you find your way through the home-financing jungle. Bestselling real estate authors Eric Tyson and Ray Brown cover everything you need to know about the mortgage game and show you step-by-step how to get the best possible deal. Read by Brett Barry Amazon.com Review
For many of us, the single biggest financial transaction is buying a house. Even more significant than the hefty down payment we fork over is the 15- to 30-year mortgage that needs feeding every month. If you have this much at stake, a little knowledge can go a long way, which is where Eric Tyson and Ray Brown come in. In Mortgages for Dummies, Tyson and Brown (who also wrote Home Buying for Dummies and House Selling for Dummies) provide a comprehensive introduction for anyone who is contemplating a mortgage. The book tells you … More >>
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Lovemarks: The Future Beyond Brands
Lovemarks: The Future Beyond Brands
- ISBN13: 9781576872703
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shoppi… More >>
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The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
- ISBN13: 9780982255483
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A Wall Street Journal bestseller All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results. Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results? Are great salespeople born with a special gift–perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right pla… More >>
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
- ISBN13: 9780738204635
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true … More >>
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The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management
- ISBN13: 9780071494724
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Establish processes that ensure the success of your project managers – and increase the profitability of your products and services With The Handbook of Program Management, you’ll obtain the skills to incorporate new technology and people into your processes while delivering improved products and services that continually outpace your competition.In light of the Project Management Institute’s new certification program for program managers, (PgMPSM) it’s crucial that you have the understanding and processes necessary to deliver projects on schedule, within target costs, and that meet customer expectations.Program and project management authority Dr. James Brown helps you create the necessary culture that will ensure the success of your project managers and teams by providing the must have insights you would only get from a trusted mentor, including: The price of delayed decision-making How calculated failure can drive organizational change. Wh… More >>
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The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
- ISBN13: 9780743575348
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Everybody wants to connect, but not everybody knows how to. Connecting is all about your friendliness, your ability to engage, and your willingness to give value first. When you combine those three attributes, you will have uncovered the secret of powerful connections and rich relationships.In Jeffrey Gitomer’s Little Black Book of Connections you will find secrets uncovered, myths dispelled, and hundreds of ways to interact, connect, and score. You’ll learn things like where to network for the best results, how to make the initial connection, how to capture the opportunity, and how to follow up so that you capitalize on the connections that you make.The Little Black Book of Connections is not just a sales guide, it’s a business guide and a life guide. Gitomer’s 6.5 Assets for Networking Your Way to Rich Relationships will get you from who you know to who knows you…. More >>
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